Hey, why don’t you go and have a look at your products now? Because your online worries of starting an eCommerce business will be taken care of here. Even budding web development freelancers can also benefit from this piece.
I am gonna talk about everything from your eCommerce website, eCommerce business model, eCommerce content strategy and marketing. So let’s gear up and start with what you are gonna learn more specifically. I am gonna provide you with ways you can do with zero investment but working on a few skills or save time and buy the right product. In case you have walked a few miles already, just skip to the parts that are bothering you.
Table Of Contents:
I am gonna follow the WordPress workflow. But you need not worry about the tech stack. Building websites is an easy game now. Understand the workflow.
1. Decide upon the name
Decide upon the right domain name so that it matches your company name. Google domains give you an idea of all the domain names that are not owned yet. you can get those at low prices. However, if the domain you are seeking is already taken you may need to pay the owner extra to get it. To get an idea of how much exactly visit Sedo. You may not need to buy domains just yet. If you are buying a domain that is not already taken you can have it from your hosting services. The host is some company who provides you with a place to set up your website. There are many in the market and you have to choose wisely based on your requirements. Since you are an eCommerce, you may need to see how fast or slow you plan to grow. That is again hard to imagine right now if you have no idea how to set up customer funnels online. So you better go over this article thoroughly then try Hostinger, A2 hosting or Bluehost. If you are planning big (hence spending efficiently) then go with cloud hosting if you want to involve work with WordPress then Bitnami provides a more secure way to host in clouds like Google Cloud, AWS and others. With Google Cloud, you can go over this small tutorial.
2. Website Setup
Most hosting platforms provide easy WordPress hosting solutions. Remember installing SSL on your website is a must for eCommerce. If they don’t or you are eager to do it alone, go over youtube and search “WordPress install in + “your choice of hosting” “. Here’s 2 min video for Hostinger.
If you have big future plans cloud can save a lot of money. Try WordPress in Google Cloud , AWS, or others.
3. Let Google know you exist
Add your site details in Google Search Console and Google analytics. Then connect your Google Analytics with the Search console. Using plugins to do this job often complicates with no resource to help you. So do directly from Google’s site and follow instructions.
4. Adding functions to your website
In WordPress adding new functionality is easy. Just install a plugin. And now you can get a plugin for almost any function you need. If you don’t, rush to Fiverr or Upwork and search for a WordPress plugin developer. I am going to list a set of plugins- free and paid options. Depending on your or your client’s budget you can plan accordingly.
I have provided the how to do it so that you don’t feel thrown away if each plugin presents a new interface. For most plugins you can install them as follows:
- Go to your WordPress dashboard and click add new from plugin options:
2. Search for your required plugins and install and activate them.
|Functionality||Discussion||Paid Plugin||Free Plugin||How-to-do it|
|Ecommerce structure||Ecommerce takes a great toll to organise each aspect. So you download a plugin to ease affairs.||You can pay for additional features||WooCommerce(any product), Easy Digital Downloads(EDD, for non-physical products).||Search for WooCommerce in plugins from Dashboard|
|Site building||Looking professional is actually easier than it seems. Divi is a powerful choice, Elementor is more user friendly.||Divi, Elementor||Divi, Elementor (free versions), Templately(free templates for Elementor), Woolentor (add WooCommerce features in Elemetor free)||Divi, Elementor,
|Themes||WordPress needs a basic theme to work. Sometimes themes (from theme forest or Astra) can replace the functions of a page builder. With Elementor choose the theme wisely (Astra best)||Astra, Themeforest||Astra (free version), and search for free themes||WP Theme install|
|Product upload||You can choose to upload products one by one or in bulk. Gather your product images and descriptions.||—||You have it (WooCommerce or EDD)||Uploading in bulk|
|Payment||After some product uploads, you can opt for a payment gateway like Razorpay in India or Stripe for the US.
Then integrate your payment gateway with WooCommerce or EDD.
|SEO||SEO is important to let search engines know who you are. With time search engines rank you high up in google. These plugins will guide you to build up an SEO optimized website.||Rank Math||Rank Math(free version is great)||Rank Math tutorial|
|Cache clean||Your cache slows down your website hence your search engine ranking.||WP Rocket||Fastest Cache||Try yourself first. Then go to youtube.|
|Security||Security is prime to gain trust. Don’t let your image destroy by hacking.||Wordfence, Securi||All-in-one Security||The plugins are user friendly.|
When you are done up to this, now it’s time to organise your sales funnels and install a few basic plugins to track and promote your growth.
5. eCommerce business modes
Who you are and who do you want to sell. Do your market research properly. Its advisory to target a small group first. You can choose to sell :
- Directly to your consumers (B2C model)
- To businesses(B2B model)
- Let consumers sell to customers and you earn a transaction fee(C2C model), like Craigslist or eBay.
- Let consumers sell their services to (C2B), like Upwork.
Don’t worry. This is no reason to limit your innovative ideas. Here is a deeper insight.
To understand the psychology of online sales there is a great article by Gokulkrishna.
The B2C model requires the least marketing investment. Because it’s just not worth bringing to for consumer who may forget you after one purchase. However, if you want to stand out as a brand you have to look for ways to bring value to customers. That’s where SEO optimised content strategy comes into play. Content in email, that is email marketing is still proven to provide the highest ROI. Check out this piece by Neil Patel. After your content is ready to grab customers in funnels it is time to pay and promote with ads.
6. Social presence
Set your brand logo on all social platforms you would need. Your customers are present in different media, so they may need to search for you at any one any moment. After all, Google is not the only search category. Social media and YouTube serve their fair share serving as search platforms. Now your customers may ask about products here and there. Freshdesk integrates all those platforms and lets you answer queries from one place.
Don’t get carried away with likes. Your goal is to provide value and sell.
7. Choosing your delivery partner
Choosing the right delivery partner is of utmost importance if you are selling a physical product. Research about your delivery partner. Will they be able to serve your target customers? Here is an explanation in Hindi. Let me know in the comments what else you might need. Did this help you? Subscribe to stay updated as I write more related articles.
So we have covered everything related to the technical parts of setting up a WordPress eCommerce site, about business approaches you can take. If you start today and work for it, in two months you will have a great website even pro developers cannot make for you.
We have not covered many deeper aspects like email marketing tactics and regulations internationally, or how exactly to create sales funnels that convert. But only if you succeed doing these you may Stay tuned for when I publish related articles.
PS. Also, check out my colleagues’ articles:
Chinu Saini lights up the freelance pathway.
Have a healthy life : an article by Mayna Gupta.
Rajnish’s article: Successful eCommerce Business
To understand photography on a deeper level, check out this article by Sandeep Bhutani.
For SEO, Check out the article by Sandeep Mane.
For Content Marketing, article by Jai Sachala.
Why go online? … article by Dhaval N Donga
Last but not least, great digital marketing resource https://digitaldeepak.com.